Weird But True Star Wars Book Release Marketing Campaign included a variety of print advertising and social media tactics. Starting with a book cover reveal, the advertising kept a space theme design on all print and Amazon A+ content. For this campaign, we created fun trivia engagement social media banners that were incredibly popular. Print advertisements included bus cards, magazine print advertisements, and theme park posters.
All images © & TM Lucasfilm Ltd and © National Geographic Partners, LLC











